Embedded Analytics in SaaS — Benefits, Challenges & Helical Insight Solution
In today’s digital-first economy, Software-as-a-Service (SaaS) platforms dominate industries ranging from finance and healthcare to e-commerce and logistics. With growing competition, SaaS providers are under pressure to deliver not just functionality but also data-driven insights directly within their applications. This is where Embedded Analytics in SaaS becomes a game-changer. By embedding dashboards, reports, and interactive visualizations directly into SaaS platforms, businesses enable users to analyse data in real time—without switching to external BI tools. Unlike standalone analytics platforms, embedded BI enhances product stickiness, creates differentiation, and increases customer satisfaction. Open-source technologies, particularly an open source BI tool like Helical Insight , are making embedded analytics more flexible and affordable than traditional closed systems, helping SaaS businesses of all sizes unlock the value of data. Key Benefits of Embedded Analyti...